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Milton Understanding the Early
Years
Posters
During its social marketing campaign, the
Milton Understanding the Early Years
(UEY) created a new early years ad every month for a year.
These ads were published in three local newspapers on a regular basis: SNAP Milton, the Milton Canadian Champion, and You're In Focus.
Given the popularity of these ads, the Milton UEY modified them
into posters, expanding the repertoire from 12 to 20 in the process.

Because of the crucial role parents and family play in a child's development, and since play is the best way for a child to learn, each Milton UEY poster shows a parent and child having fun and playing together while at the same time building on one of the five key areas of child development.
Check out these posters around town, and click on the image below to download your own.

Communication
and General Knowledge
This is the ability to clearly communicate one's needs and to
understand others, as well as an interest in the outside
world. *
Listening
Talking
NEW! Click for two pages of great ideas to strengthen your child's communication and general knowledge through fun and play.
Emotional
Maturity
This
is the ability to recognize and express both positive and negative
emotions in ways that are healthy, respectful, and appropriate to the
situation.It is also empathy and the willingness to help and comfort others. *
Language and
Cognitive Development
This
includes word and number recognition, counting and memory, as well as
advanced literacy such as reading and writing. *
Reading and the Love of Literacy
Writing and Pre-Writing
NEW! Click for two pages of great ideas to strengthen your child's language and cognitive development through fun and play.
Physical
Health and Well-Being
This is physical readiness for school (not arriving at school hungry),
physical independence (well-coordinated movements), as well as gross motor (kick or throw a ball) and fine
motor skills (able to handle crayons and pencils). *
Fine Motor (Pre-Writing)

NEW! Click for two pages of great ideas to strengthen your child's physical health and well-being through fun and play.
Social
Competence
This includes taking responsibility, showing respect, problem-solving, adjusting to routines,
positive work habits, and the readiness to explore new things like
books, toys and games. *
Social Skills
NEW! Click for two pages of great ideas to strengthen your child's social competence through fun and play.
* These definitions are based on the Early Development Instrument (EDI), which is used in Senior Kindergarten classes across Ontario to measure the readiness to learn of kindergarten students.


The Understanding the
Early Years initiative is funded by Human Resources and Social Development
Canada. For further information, visit www.hrsdc.gc.ca.
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